Why do outdated sales decks and flyers hurt brand perception?

In industries like beauty and personal care, design speaks volumes. Outdated visuals can signal that a company is behind the times — even if their capabilities are cutting-edge. Modern materials instantly build credibility and trust.

How often should companies update their sales materials?

A good rule of thumb is to review and refresh materials every 1–2 years, or whenever there are significant updates to offerings, certifications, or market positioning. For tradeshows, updating ahead of each season ensures you’re aligned with industry trends.

What made Filltech USA’s redesign successful?

We combined strategic messaging with a clean, minimal design that resonates with beauty industry standards. By modernizing their pitch deck and flyer while staying true to brand guidelines, we gave the sales team tools they’re proud to present.

Why Outdated Sales Materials Are Costing Beauty Brands Opportunities

Item: AM Marketing
Rating: 5
Author: Filltech USA

September, 22, 2025

Introduction:

In the fast-moving beauty and personal care industry, first impressions matter. Buyers, distributors, and partners expect brands to present themselves with the same polish and professionalism as the products they create. Outdated sales decks, flyers, or pitch materials can undermine that credibility — even when the company behind them offers world-class solutions.

That’s exactly the challenge Filltech USA, an OTC personal care products formulation and manufacturing company, was facing.

The Challenge: Old Materials, Missed Impressions

Filltech USA provides turnkey solutions across skincare, hair care, body care, and suncare. Their expertise, facilities, and certifications made them a trusted partner for beauty brands. But their pitch deck and tradeshow flyer didn’t reflect the company’s modern, innovative capabilities.

The sales team knew that to succeed at events like Luxe Pack New York — and in partner meetings beyond the tradeshow floor — they needed updated materials that:

Presented the company as modern and professional
Showcased facilities, capabilities, and certifications clearly
Aligned with industry expectations for design and branding

Without a refresh, the risk was clear: strong solutions hidden behind weak visuals.

The Solution: A Modern Redesign with Strategy in Mind

AM Agency partnered with Filltech USA to transform their pitch deck and flyer into powerful sales tools.

Our approach included:

Design & Layout: Clean, modern, minimal design aligned with beauty industry aesthetics.
Messaging Optimization: Streamlined copy that emphasized capabilities, turnkey solutions, and markets served.
Brand Consistency: Respecting Filltech’s existing brand guidelines while elevating them with a more polished look.

Tradeshow-Ready Materials: Assets designed to work at Luxe Pack New York and beyond.

The goal wasn’t just to make the materials look better — it was to create a confident, professional presence for the sales team.

The Results: Confidence, Professionalism, and Renewed Impact

While it’s too early to measure long-term metrics, the impact was immediate:

Filltech’s sales team had materials they felt confident presenting.
Their brand was positioned as modern, innovative, and approachable
Updated visuals made it easier to connect with potential partners and stand out in a competitive marketplace.

Here’s what Filltech USA had to say:

"I had a great experience working with AM Marketing. Very professional, quick turnaround and exceptional results. Highly recommend their services and will definitely be using them again for our future marketing needs!" - Robin Fritz, VP of Sales

Takeaway: Why This Matters for Beauty & Personal Care Brands

If your sales materials are outdated, they could be holding your brand back more than you realize. Buyers and partners are evaluating your professionalism before you’ve even said a word. A modern, well-designed pitch deck or flyer signals:

Credibility — You take your brand seriously.
Clarity — Your value is easy to understand.
Confidence — Your team feels prepared when pitching.

For Filltech USA, an updated deck and flyer helped their team show up at tradeshows and meetings with the same level of professionalism they bring to product development.

Ready to Refresh Your Materials?

If your sales deck, flyer, or booth graphics are overdue for a refresh, we can help. Our team combines design expertise with marketing strategy to deliver assets that make your brand impossible to ignore.

Schedule a discovery call today to learn how we can help your business stand out.

Let's Make Your Brand Stand Out

Q&A: Refreshing Sales Materials for Beauty & Personal Care Brands

Q: Why do outdated sales decks and flyers hurt brand perception?
A: In industries like beauty and personal care, design speaks volumes. Outdated visuals can signal that a company is behind the times — even if their capabilities are cutting-edge. Modern materials instantly build credibility and trust.
Q: How often should companies update their sales materials?
A: A good rule of thumb is to review and refresh materials every 1–2 years, or whenever there are significant updates to offerings, certifications, or market positioning. For tradeshows, updating ahead of each season ensures you’re aligned with industry trends.
Q: What made Filltech USA’s redesign successful?
A: We combined strategic messaging with a clean, minimal design that resonates with beauty industry standards. By modernizing their pitch deck and flyer while staying true to brand guidelines, we gave the sales team tools they’re proud to present.