Privacy Policy for A2P Messaging Compliance
Effective Date: 12/16/2024
Last Updated: 12/16/2024
AM Marketing Agency ("we," "our," or "us") is committed to protecting your privacy and ensuring compliance with all relevant laws and regulations regarding the use of A2P messaging (Application-to-Person communication). This Privacy Policy outlines how we collect, use, and protect your personal information when you interact with us via SMS, MMS, or other messaging services.
1. Information We Collect
When you engage with our messaging services, we may collect the following types of personal information:
Contact Information:
- Phone numbers used for messaging purposes.
- Names, if provided.
Message Content:
- Content of messages sent or received.
Technical Data:
- Message timestamps, delivery status, and carrier details.
- Device identifiers or IP addresses where applicable.
We do not collect sensitive personal data unless explicitly provided for specific services and with your consent.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To deliver and manage SMS, MMS, or A2P messages.
- To provide services you’ve opted in for, such as reminders, notifications, promotions, or updates.
- To respond to inquiries, customer service requests, or troubleshoot messaging issues.
- To comply with legal obligations or industry regulations, such as TCPA (Telephone Consumer Protection Act) and CTIA guidelines.
- To improve messaging services and ensure system security.
3. Opt-In and Opt-Out Procedures
We only send A2P messages to users who have explicitly opted in to receive communications.
Opt-In Consent:
By providing your phone number and opting in via a clear consent mechanism (e.g., through forms, keywords, or web opt-in processes), you agree to receive A2P messages from us.
Opt-Out Process:
You can stop receiving messages from us at any time by replying with “STOP” or any designated opt-out keyword. Upon opting out, you will receive one final message confirming your successful unsubscribe.
For further assistance, you may contact us directly at:
[email protected]
4. Data Sharing and Third Parties
We do not sell your personal information. Your data may only be shared with third parties under the following conditions:
Service Providers:
We may share your information with trusted vendors or partners who assist us in delivering messaging services (e.g., SMS aggregators or telecommunication providers). These providers are bound by strict data protection agreements.
Legal Obligations:
If required, we may disclose personal information to comply with applicable laws, regulations, or lawful requests (e.g., court orders, subpoenas).
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations.
- Message logs and delivery data are retained for [Insert Timeframe, e.g., 12 months] unless a longer retention period is legally required.
- Upon expiration of the retention period, data is securely deleted or anonymized.
6. Data Security
We take the protection of your personal information seriously and implement the following safeguards:
Encryption of data during transmission and storage.
Restricted access to your data based on roles and security protocols.
Regular security assessments to prevent unauthorized access, use, or disclosure.
7. Your Privacy Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- The right to access, update, or delete your information.
- The right to withdraw consent for receiving A2P messages at any time.
- The right to lodge complaints with a data protection authority.
To exercise these rights, please contact us at:
[email protected]
8. Compliance with A2P Messaging Regulations
We adhere to industry standards and guidelines, including:
TCPA Compliance: Ensuring consent and opt-out mechanisms meet the requirements of the Telephone Consumer Protection Act.
CTIA Guidelines: Following best practices for messaging content, opt-in/out processes, and message frequency.
Carrier Policies: Meeting individual carrier guidelines for A2P messaging and user privacy.
9. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our messaging services or applicable laws. Any updates will be posted with the "Last Updated" date revised. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions about this Privacy Policy or how your information is handled, please contact us at:
AM Marketing Agency
19314 Cloudy Bay Dr.
Pflugerville, TX 78660
[email protected]
(213)507-2634
By interacting with our A2P messaging services, you agree to this Privacy Policy.